Samsung’s promotion dubbed ‘Pambika na Samsung’ reached was concluded yesterday with a Dar es Salaam-based businessman, Mr Juma Ramadhan (46), driving home a brand new Mitsubishi Double Cabin.
The vehicle was also loaded with Samsung products including a laptop, washing machine, fridge, Galaxy Tab 10.1, microwave, 32’ LED TV, DVD player and a home theatre system, according to a statement availed to the press in Dar es Salaam yesterday.
Mr Ramadhani was overwhelmed with joy upon receiving the phone call – informing him about the development.
“To be frank, I was not convinced that I had won a brand new Mitsubishi Double Cabin pickup. I am so grateful, it is hard to accept the truth that I have won a car I never thought of something like this! I am so happy,” said the delighted winner, a Tabata Segerea resident.
The final draw was held at Mlimani City also rewarded individual gifts to another 15 lucky customers. So far, the seven-week long promotion has brought smiles to over 90 individuals since its inception.
Pambika na Samsung was launched in November – targeting to reward customers for purchasing genuine Samsung products. The campaigns message was not only to enable customers to enjoy support from authorized Samsung dealers but also sought to promote the culture of buying authentic products in the country.
Earlier, Samsung Tanzania Sales and Distribution manager Sylvester Manyara said, “The promotion has seen success in the campaign to eliminate counterfeit goods in the Tanzanian market and raising awareness of the benefits of purchasing genuine goods. It is our hope that this the culture of buying original products will continue even after the end of the promotion.”